Joining an FMCG company right after B-school remains the dream of many. But, Aditi Anand is someone, who decided to do that after gathering 15 long years of experience in different sectors like telecom, ecommerce and consumer durables to finally join the brand she always wanted to work with; Coca-Cola.
In this candid conversion with the InsideIIM head of video content Purnangshu Paul, this IMT Ghaziabad alumna opens up about her journey as a brand manager, working for 6 long years at Airtel and giving birth to the iconic, 'Har Ek Friend Zaroori Hota Hai' campaign.
She talks about her stints with Flipkart, Micromax and experiences of heading the brand, media and digital marketing division at HMD global in detail to now handling Creative Strategy for the iconic brand, Coca Cola.
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She also highlights how you need to think on the feet as a marketer when you start your career, skills you need to acquire in the longer run, how changing times are changing marketing and how you can be prepared for future challenges.
Tell us in the comments below if you liked her journey and what do you think the future of marketing will look like.
If you wish to know more about IMT Ghaziabad, click the link here: https://bit.ly/3wt4w0X
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