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Customer Satisfaction

Real interview experiences from candidates across top B-schools.

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Why Samsung Failed With The Note 7 - Strategy With RS
Customer Satisfaction

Why Samsung Failed With The Note 7 - Strategy With RS

28 Sept 2016 · 3 min read

It seems that Chairman Lee Kun Hee of Samsung, now nudging 73, will have to return back, despite his frail health and set the defective Galaxy Note 7 on fire. In 1995, he had categorically told his t…

InsideIIM

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How A Russian Retailer Uses Facial Recognition Software To Offer Customized Discounts - Strategy With RS
Customer Satisfaction

How A Russian Retailer Uses Facial Recognition Software To Offer Customized Discounts - Strategy With RS

28 Mar 2016 · 3 min read

Shoppers, be warned! Retail stores are planning to install cameras & emotion - recognising software at the checkout counters to gauge your mood! Is their any retail store implementing this strate…

InsideIIM

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Making Your Own Marketing Luck
Customer Satisfaction

Making Your Own Marketing Luck

24 Mar 2016 · 4 min read

The science of marketing allows a company to carefully match the qualities of their product and the ability of their organization with the problems, needs and wants of the market. The art of marketin…

InsideIIM

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Improving Customer Satisfaction Using Technology
Customer Satisfaction

Improving Customer Satisfaction Using Technology

22 Mar 2016 · 2 min read

We analyze the different ways in which digital business is changing our customer’s experiences, enabling more sales and streamlining processes. When Zara used technology to reinvent their supply chai…

InsideIIM

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How Pirch Satisfies Its Customers By Selling An Experience - Strategy With RS
Customer Satisfaction

How Pirch Satisfies Its Customers By Selling An Experience - Strategy With RS

18 Mar 2016 · 4 min read

Starbucks of kitchen appliances/bath fixtures! The new way to sell is not to sell, but create an ambience in which customers fall in love with products & end up buying it. How can we get customer…

InsideIIM

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Personal Branding Lessons from a Construction Worker
Customer Satisfaction

Personal Branding Lessons from a Construction Worker

03 Mar 2016 · 4 min read

We often tend to look up for inspiration. When I say up, it's at people who have already 'established' themselves, older people, successful people, wiser people. Well, sometimes, we just need to look…

InsideIIM

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