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Digital

6 Stories

Marketing in the Digital Space - Module 5 (Final) - Measuring ROI

Garima concludes her 5 part series with this short clip on Return on Investment and how to measure it. You can watch the previous 4 parts here : http://insideiim.com/product-tag/cour...

Marketing in the Digital Space - Module 4 - Crisis Management

In this module, Garima explores a few cases where brands faced a crisis online. She looks at cases of Ford India, Blackberry and Fedex. She also has a few recommendations

Marketing in the Digital Space - Module 3 - Social Media Marketing

In this 3rd Module, Garima tells you what is Social Media Marketing and what is not. She speaks about concepts like Edge rank and introduces various other social media metrics.

Marketing in the Digital Space - Module 2 - SEO & SEM

InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the second module that talks about why 'Search' matters. It covers

Marketing in the Digital Space - Module 1 - Garima Jain on InsideIIM.com

InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the first module that talks about a few basics about marketing