In this module, Garima explores a few cases where brands faced a crisis online. She looks at cases of Ford India, Blackberry and Fedex. She also has a few recommendations for handling this. You can watch the other 4 parts here : http://insideiim.com/marketing-in-the...
Garima Jain is a Manager at Johnson & Johnson and is an alumna of IIM Indore (Class of 2011) and Carnegie Mellon, USA (Class of 2007).