Micanvas

As preparations for MICANVAS ’19 shift into fifth gear, there’s a palpable buzz around campus with the excitement building up every day. We’re excited about seeing Ankur Tewari, Ritviz and

So last week, we saw how the Biggest Marketing Festival in India is launched. Now let’s get to know the momentum is carried forward. Today’s let’s get to know about

Events. Fun. Prizes. Excitement. Competition. Games. Meeting new people. Music. Food. Euphoria. 

In an era of design thinking, it is important to use big data and storytelling together and put forward a comprehensive positioning for the product or brand. This year MICANVAS

The plain and simple truth is that MICA loves marketing and marketing loves MICA.  Every year, MICAns come together and share this spirit with fellow B-School students and celebrate MICANVAS,

MICA has, over the years, adopted the new waves in marketing strategies and earned a reputation for churning out the finest marketers in the country. The ‘Mecca of Marketing’ this

What can organising a fest teach you about Marketing? Turns out, if you are from a Marketing b-school like MICA, a lot! Imagine organising a fest around the 'Hero' archetype.

Micanvas ‘2015 , the flagship annual fest at MICA, unravelled the surprises and excitement from October 30, 2015 to November 1, 2015. Micanvas is a melting pot of participation by