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Nestle's Maggi Row - The Aftermath and Implications on the Instant Noodle Industry
PSGIM

Nestle's Maggi Row - The Aftermath and Implications on the Instant Noodle Industry

05 Jun 2015 · 5 min read

For the past few days, Nestle's flagship instant noodles brand "Maggi" has been in the news for all the wrong reasons. No doubt the brand's reputation has taken a serious hit and it takes some time f…

InsideIIM

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Reputation Vs. Reality - How Brand Maggi can Sail Through The Controversy
PSGIM

Reputation Vs. Reality - How Brand Maggi can Sail Through The Controversy

04 Jun 2015 · 6 min read

One of the worst nightmares that can happen for any brand be it a corporate brand, people brand or a product/service brand is when its reputation takes a beating. The significance of building and man…

InsideIIM

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