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11 Stories

Why Snapdeal Slipped & What It Could Have Done To Circumvent It

#Snapdeal, valuation has plummeted & it is up for sale.

The Social Awakening

Consider a situation, what do you expect when you are about to join India’s third largest e-commerce website which is about to be sold off. Welcome to the world of

Snapping A Deal Through Festival Marketing - Views From Prabhakar

When Snapdeal made an announcement last week of spending Rs 200 crores this festival season on a 360-degree campaign over the next 60 days, in the run up to the

The Science Behind Snapdeal's New Logo - Strategy With RS

Friends did you notice the new Snapdeal identity, which they have released?

My Love Affair With Snapdeal - Sakshi Singh, SJMSOM Mumbai

I always had this fascination for fast-paced, ever-changing world of E-Commerce. I have seen my buying behavior changing over time. And, Snapdeal was my chance to experience one.

Summer Internship At SnapDeal : Where Passion Meets Chaos - Sharath Kumar's Story

“Now do a sales pitch in Hindi”, The HR told me and leaned back in his chair. I was dumbfounded because I had already told him that I didn’t speak

Will Amazon Continue To Invest In India - Strategy With RS

Friends, today's edition of Mint has carried an analysis done by me of some of the news that made headlines in February 2016.

'Digital StartUps Vs MSMEs: Where Private Equity & VC Funding Is Actually Required' - Finance With Chinmay

India has emerged as one of the largest hub for technology & IT/ITes startups including BPOs and KPOs with over 4300 of them directly employing more than 40 lakh people