Toyota
Toyota Service Experience - Strategy With RS
I visited Toyota service station to get my Corolla serviced. This is what I observed:
What Will Be The Image of 'Made in India' - Views From Prabhakar
The Make in India week from 13th-18th February in Mumbai, inaugurated by Indian Prime Minister Narendra Modi is a good time to ask some deep and piercing questions about what
Toyota's Experiment With 'Patience Money' - Strategy With RS
Wall Street is extremely ‘impatient’ with corporates, who do not live up to its expectations – it ruthlessly beats down their stock. This compels corporates to take decisions, which will
A Lesson on Brand Communication and Contextual Marketing
"The single biggest problem in communication is the illusion that it has taken place" - George Bernard Shaw
Managing Issues of Quality - The Apple Way - Strategy With RS
Have you heard of Apple’s ‘Early Field Failure Analysis’ (EFFA) Team? This Team works under Apple Care & is tasked with identifying problems that early Apple buyers face on using