What is a brand known for? For what a brand is remembered for a longer period? According to me, a brand is known for the legacy it creates, the memories which people attach to the brand. Flawless advertising and marketing campaigns. The brand will be always known by the legacy it creates and not the product or services it provides.
I have many memories with the brands of Aditya Birla Group.
From my first earning, I gifted my father a shirt of Peter England. I still remember his reaction to that gift. I will always cherish that moment for the lifetime. I will always remember that smile on his face. Whenever I’ll think about that moment I will think about Peter England again and again.
I always used to look at the new ‘Idea’ Advertisement when I was a kid. I was avowed by the marketing campaign of Idea. I always wanted to influence the decisions of a consumer by advertising after seeing that campaign: ”What an Idea Sirji!”
My father has invested money in the shares of ‘Aditya Birla Capital’. According to me, it is going to be the next big thing in the Indian stock market.
I believe one needs more of the mental strength than the physical strength to overcome any challenges in life. I also believe one should not give up until the last moment. Giving up early is not an option.
After CAT’17 due to overeating and lack of physical activity, I gained 16 kgs. Also, CAT did not go as per plan and that also added some more mental trauma to make things worse.
Now challenge in front of me to lose weight and also do justice to what I did In the last 18 months.
I did not want to lose weight for anyone else. I wanted to do it for myself. I did not want to show it to anyone but me. I wanted to see how mentally and physically strong I am.
I started going to the gym. The journey wasn’t easy at all. The goal wasn’t easy to be achieved. Gradually I started to lose some weight. But oh wait? What about my academic life. I was in the last year of my graduation. I also wanted to complete my undergraduation with good results and also had to figure out what after graduation? That workout started to work as a productive mechanism for me. I lost what I gained eventually. I started running outdoors also. I took important decisions about my life while running. It gave me inner peace. I also ran a half marathon which is 21.0975 km in 1hour 55 minutes.
I also came up with the new startup idea. I founded a startup about providing educational products and services. I came better out of the tough situation. I believe that is the biggest achievement of my life till date.
