What comes to your mind when you hear “Aditya Birla Group”? Too many things to name, isn’t it? A
brand that has touched our lives on a daily basis in ways we could not have imagined. Its vision to
deliver superior value to the society at large has indeed transformed our lives by the resources,
products and services it offers worldwide. But in this hustle for better world, quality products, life
changing services, we tend to over look a vast majority who are still striving for the bare minimum.
This is where ABG is making a major difference in my world and to the society I belong to. Reaching
out to the under served community, a policy of ABG is far more impactful and life changing. With
this in mind ABG has reached out to 7.5m people, immunised 70m against polio, mid day meals for
63000 children on a daily basis, treated over a million patients, focused on women empowerment,
education, vocational training for 95000 people, provided solar lamps for 4,50,000 children and
runs 5000 medical camps and over 50 hospitals. These are few to be named, and all this has been
made possible under the aegis of Aditya Birla Group for Community Initiatives and Rural
Development. These have been the major issues that calls for an undivided attention and ABG has
achieved commendable milestones in “making it BIG” for each one of us.
It’s been over 50 years that ABG has relentlessly contributed in making life better today and
promising a brighter tomorrow. In this staggering pace where every brand wants to be on the top,
when someone stops to acknowledge the deeper crevices of our society, makes effort for the
ignored majority, this is when millions of hearts are touched and souls are awakened. This is why
ABG is BIG in my life and for million others.
IS MAKING LEMONADE THAT SIMPLE?
It’s so easy to say that when life gives you lemon, make lemonade out of it. How often and how
easily can we turn around a “not so favorable” situation or a challenge into a favorable one? Not
always and definitely not that easily. But as the saying goes, when the going gets tough, the tough
gets going. This is something, which was instilled in me for as long as I can remember.
Growing up in a joint family with nine other kids was more fun than anyone can imagine, but what
I did not realize that amidst all the fun and laughter what crept in me was an unacknowledged
feeling. Where every kid was different, had different strengths and weaknesses, I felt lost in the
struggle to be as good as someone else. I was fighting my own battle with my self worth and
confidence, rather than believing in my self and recognising my strengths and shaping it.
Unknowingly and unintentionally I always pitched, myself against other kids in the house. I failed
to realize that in order to actually have a sense of fulfilment I should compete with my own self,
trying to be better than what I was yesterday. I was gradually spiralling down a giant black hole,
which was depression. Yes, I was depressed, I lacked confidence, and I believed I was not good
enough. This had become the biggest hurdle in my life and did not let me realize my own potential.
There was a downfall, which was evident, both mentally and physically. The only councillors I could
turn up to were my parents. They taught me how to focus only on positive side of every situation.
They made me understand that it was actually a blessing to have so many kids around, because
there is a lot to learn from each other. It was then I realised my failures had nothing to do with me
not being as good as others and what I should focus on is recognising my own weakness and
working on them. I was now on the road of healing. I might have taken a long time but realising
what is pulling me back eventually catapulted my growth. I was a different individual all together
and it was indeed a rebirth where all my focus and energy was positively driven which helped me
achieve my ambitions.
#ABGWooMe#IMINewDelhi
