The very first time I saw someone wearing a suit was when I was 5 years old. My father was getting ready for an important meeting and I remember seeing him meticulously tucking his shirt inside his trousers, putting on cuff links, then wearing his grey Allen Solly blazer on. My father has always been a well dressed man and has been an Allen Solly loyalist. And as the saying goes, 'Like father, like son'.
I too have always found Allen Solly to be my go-to brand for formals, suits, blazers and almost everything related to formal wear. In fact I have found this brand of clothing not only fashionable, but comfortable and even lucky, if I am allowed to be a tad bit superstitious. Moreover, I believe one's attire contributes massively to not only one's confidence but also in making a statement. In important situations such as interviews, meetings or dinners, one's attire can be something one is judged upon and that may make or break a deal.
The Aditya Birla Group have done a fantastic job with their brand Allen Solly, the success of which is visible by the amount of people seen in any of the Allen Solly stores. The apparel not only appeal to the youth but they appeal to a vast demographic, that is, to people of varied ages. One of the reasons for this being the material is so comfortable that spending an entire day wearing them is never a big deal. In fact, it is a pleasure.