It was in Kolkata, a sodden morning of the rains. I was in sixth grade back then. The sudden heavy downpour interrupted my way back home from playground. I parked my bicycle and took shelter under a sunshade of what turned out to be a ceramic store. Waiting patiently at the same place I grew impatient and hence decided to take a look into what the store has to offer from outside. I saw many sacks full of cement stacked up inside; and majority of them had the name Ultratech Cement. I returned home and asked my father that why is a cement brand named Ultratech? It sounds more like a software company. My father replied that there is a lot of technological involvement in every product that is available. Hence, the word technology shouldn’t be limited to only software industry. The inquisitive me asked many more questions and didn’t give up until my father did. He was tired of answering my questions and the questionnaire ended by him asking me to write to the Birlas in case I have so many doubts. The moment he said that another question struck me. I had many friends who belonged to schools like G. D. Birla Centre for Education, M. P. Birla Foundation Higher Secondary School and Birla High School. The question was do all of these come under the same Birla family? This is one question I still have in mind whenever I see Birla in any brand name. The only difference now, thanks to Google, is that I do not need to irritate my father with my plethora of questions.
Aditya Birla Group, with its myriad range of products, have formed an integral part of every citizen’s life, mine being no exception. Louis Philippe, Van Heusen, Allen Solly, Peter England are some of my favourite brands when it comes to clothing. Wherever I shop from, online or offline, I usually visit the sections having the aforementioned brands first and then visit other sections if required. Pantaloons is a go-to place for offline shopping. Ultratech Cement was used when we had our second house built recently. I have been a user of Freshwrapp for the entirety of my school life. The food that we order via Swiggy or Uber Eats or Zomato mostly comes packed in Freshpakk. Many of the products that we own or are surrounded by belong to Aditya Birla Group. Hence, the impact that this behemoth had, has and will continue to have on my life is huge, it really is big.
#ABG #NMIMSMumbai #ABGLPWooMe
