How does one quantify the presence of a company as enormous as Aditya Birla in his/her life? Would mere reference to the ownership of goods be enough or is there something bigger, a visceral connect that stems for the innate feeling of being part of a bigger force, a force of 134 crore individuals. They ruled us for 200 years and now we own their brands. The pride which we take in recognizing Aditya Birla as an India company is immense. From national to international levels the organization has been a torch bearer for India’s progress. My life as an Engineer’s choice to Power dressing has been impacted by Aditya Birla group in various touch points. From a customer of the products to working as a supplier to the company. Ultratech cement acts as a kernel to the infrastructure development of this country, the home which gives a sense of security, is built using cement from the company. Hindalco with aluminum and Grasim with viscous chemicals, the heavy industries which are the pillars of any economy, and “what an Idea” SirJi connecting millions across the land. I remember when the mall concept came to my city and I also remember referring a visit to the mall as a visit to pantaloons. I can count various such anecdotes were brands from Aditya Birla have acted as category identifiers for me, the story doesn’t end there. The contributions the company has made in developing the human capital of the country would reap dividends unimaginable.
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