If someone states that he/she has never used a product manufactured by Aditya Birla Group either it is a blunt lie or the person is paid by some other competitor conglomerate to state so. Jokes apart, the presence of Aditya Birla Group is massive in day to day life of an individual. Likewise I have also used the brands under this third-largest Indian private sector conglomerate umpteen times. Hardly there has been a sector or industry that has remained untouched by the group operating in 35 countries with more than 120,000 employees worldwide. The group has a varied range of interest in products ranging from viscose staple fibre to BPO and IT services and has a number of top rated subsidiaries like UltraTech Cement and Vodafone Idea to name a few.
On a personal front I have been a regular user of its big brands such as Louis Philippe, Van Heusen , Allen Solly and Idea-Vodafone Cellular.
Not only the world class brands but also the group has also impacted me by its core 5 values of Integrity, Commitment, Passion, Seamlessness and Speed and its mission ‘To deliver superior value to our customers, shareholders, employees and society at large’.
The organization also reaches out annually to 7.5 million people through the “Aditya Birla Centre for Community Initiatives and Rural Development” which I think is a great initiative to contribute towards our society specially to improve the quality of life of the rural people.