Part A
Aditya Birla Group is an Indian multinational conglomerate based in Mumbai. Since its inception in 1857, it has forayed into interests like viscose staple fibre, metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services. Earning a revenue of approximately $44.3 billion, it has become the third largest Indian private sector conglomerate. It is also one of the largest private life insurance companies, asset management companies and general insurance brokers in the country. The company has undertaken various internal and external sustainability efforts to be a sustainability leader in its sector. Now operating in more than 35 countries, ABG plays a big role in our lives as it is associated with many brands we use in our daily routine. Some of them are- Allen Solly, Forever 21, People, Peter England and Van Heusen.
ABG has come a long way to establish itself as a leader and make a massive presence in every consumer's life. Throughout its journey, it has always believed in innovation and adding some purpose and value to its products of different sectors. Some of its efforts in constantly fulfilling the market demands are manufacturing lighter, stronger vehicles, making fabrics from wood pulp, closed-loop manufacturing for sustainability and energy from hazardous waste.
As for the impact that ABG has in my life, I think from the clothes that I wear to the house I live in, ABG is everywhere. It is impossible to name just one product of the group that I use extensively. That important is ABG to us.
Part B
Two years back when I started my blog for pleasure, I had no intention of making it a passion. But gradually I developed an interest in writing and therefore started taking it seriously. After reading other blogs and seeing the appreciation they get, I also wanted to become a famous writer. My ambition was very big as compared to what I had in the beginning. Just a basic online website with almost no knowledge of blogging or digital marketing, I started my journey. For the first few months, only close friends and family used to acknowledge the fact that I manage to write pretty decent blogs. It may not sound that difficult, but after putting so much effort into one article when you see just ten people appreciating you, it is highly draining. But I did not give up.
I continued writing irrespective of how many likes or comments I got on social media. I joined many poetry clubs in my hometown, enrolled in online blogging platforms, started reading books more frequently and of course other blogs. Gradually, things started falling in place when my writing skills improved and people started acknowledging my work. My followers increased and blog visits rose. I also started reciting poetry in various writing clubs. Also, my articles came in magazines and anthologies.
So, I felt good for not giving up just at the start. Being persistent and doing continuous hard work helped me a lot. Though I did not achieve my ambition, I am still happy for trying and giving my best.
