When I was in 10 class there was an advertisement series of Idea cellular which used to come on TV and radio. It talked about the issues in India like caste war, over population, education etc. and Abhishek bachchan in those Idea ads used to provide creative and simple solutions to the problems. The ads used to end with famous lines "what an Idea sir ji". Those creative ads in a way taught me that even a simple idea can create an impact. Also, my first and current cellular companion is Idea. I love its network coverage and strength.
During my graduation I used to live with my friends in Indore. And we used to buy all our monthly breakfast and evening snacks item from “More Megastore” in c21 mall Indore. The More megastore provided the items at cheaper price and also accept the Sodexo coupons. Thanks to the great savings, we used to have money saved for other expenses. In the same mall there is a store of Pantaloons, I bought a lot of clothes from Pantaloons because of its value for money. I still buy clothes from Pantaloons because of quality, style and it fits my budget. The other ABG brand which has a presence in my life is Ultratech cement. My brother has started a small-scale factory of cement bricks in my hometown and he uses UltraTech cement for making bricks because of the quality and cost. The other thing I adore about ABG is its values. These are integrity, commitment, passion, seamlessness and speed. And the idea behind the group success as stated by group chairman Kumar Mangalam Birla that our values provides us with our roots and they provide us with our wings.
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