When I first think of “Why Aditya Birla Group is big in my life”, I think yeah I know this company, it’s in cement industry and I sometimes buy cloth from Pantaloons who give good discounts sometimes and clothes are also good and what else it can be. But when I look on the internet and researched more about “How it could be big in my life” I found out so many surprising things that find its significant presence in my life.
I found out that half of the clothes in my wardrobe is of Brands which belong to Aditya Birla Group. I have never thought Louis Philippe and Van Heusen is of Aditya Birla Group if I be honest I have never thought them of as Indian Brands. They are my favourite brands of clothes; I like cloth material, fitting, design and what not. My first formal suit was of Van Heusen and I have worn LP clothes on so many important occasions of my life. Another thing which belongs to ABG which played a very big role in life is their “An Idea can change your Life” campaign for their Network subsidiary Idea cellular, which somehow changed my way of thinking when I need it during a certain period in my life. When I dig to find more about the impact of ABG in my life I found that my house is built from UltraTech cement, I thought first it is not a big thing but later I found out that it is more about Trust and relationship that a person have with some company which makes him to use a cement for constructing his house which means a lot to him.
I found so many other things which were astonishing for me like every second aluminium Can I used could be from ABG, trains have copper from ABG. I am new to Mumbai the place where I feel more like I am in a big city like Mumbai is Bandra-Worli Sealink and no need to guess it also has part of ABG in it. After writing this article and thinking about it my perception about ABG has changed a lot and I could see its presence clearly in my life and around me.