Are you interested in a marketing management career? Do you want to ace the placement game and land an internship with your dream company? InsideIIM, in association with ABGLP, brings you Learning #IRL. Brush up on basic concepts and revise for the placement season with this unique content. Check out this video and brush up on a basic marketing management concept today!
We’re talking of the consumer buying process that marketeers study to make powerful go to market strategies. Curious to know the consumer buying process? Check this -
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Interesting Fact About ABG:
www.vanheusenindia.com an initiative of Madura Fashion & Lifestyle, a division of Aditya Birla Fashion and Lifestyle is India’s largest and fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country.
The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England — that personify style, attitude, luxury and comfort.
It also includes India's first fast-fashion youth brand, People; India’s largest fully integrated fashion multi-brand outlet chain, Planet Fashion; India's largest premium international brand retailer, The Collective and the British fashion icon, Hackett London's mono-brand retail in India.
What’s This?
Are you an aspirant wanting to get into b-school?
Are you a first-year student preparing for summer internship interviews?
Are you a second-year student preparing for final placements?
We’ve got something special for you. In association with Aditya Birla Group, InsideIIM brings you this unique new series called “Learning #IRL.” Get your monthly fix of sector-wise knowledge transfer, solve quizzes and case studies and find out what certain terms mean!
Why Learning #IRL?
If you want to:
1. Check your comprehension
2. Learn new concepts
3. Brush up on your concepts
4. Just test yourself
What’s This Series About?
In this series, we bring you 4 fun things. Basically, instead of reading boring textbooks, or trawling through search pages on Google, here’s your shortcut to learning with fun.
Quiz: Solve a quiz based on management concepts in marketing, HR, finance and operations. Test your conceptual clarity and know how! Basically learn with fun. Check out the Quizzes:
- July - Operations Management
- August - Marketing Management
Case Study: Solve a sector-wise case study every month! Don’t all interview prep experts tell you to sharpen your logical thinking and practise cases?! Well now, you can practise a case every month and find out how well you know various concepts! Check out the July Case Study On Operations Management for an OTT platform like Disney here. Share your answers on our community thread here.
Video: Check out this unique explainer video laying out the facts and figures for you. Whether it’s the 7 Ps of marketing or the Jidoka model in supply chain and operations, these videos tell you all. Have a specific concept you wish to understand? Let us know and we’ll help you comprehend it! Check out July explainer Video on an Operations Management concept called Hub & Spoke here.
Comic Strip: Reading reams of pages can be so boring. Now read comic strips and find out what’s what in your b – school curriculum! Wondering about Time Value of Money? Or perhaps HR strategies and tools? These comic strips will help you understand the same old concepts in new and refreshing ways. Check out July explainer Comic Strip on an Operations Management concept called Jidoka here.
The Learning #IRL series is for you.
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Comments
Aditya Rahandani
Thanks
30 Nov 2017, 03.50 PM