The story of my nation, the ABG way

It’s not often that one thinks hard about how a company impact one’s life unless asked, Aditya Birla group impacts each and every Indian citizen in some or the other way, a company, a brand or even an industrial group is merely a reflection of the impact it creates in the societal ecosystem it functions in, such is also the case with ABG. As fantastical as it sounds, ABG has evolved with our nation, right from the birth of our Nation to it’s golden age, ABG has followed an uncannily similar path to what it is today, a leading business group with hands in every aspect of the consumer market and at the same time in the industrial market. The average middle class citizen of this country is an extensive shopper now, and it is a remarkable feat of achievement for ABG that it is able to serve each of these shopping categories. Like our nation made a name and reputation for itself since independence, ABG now enjoys a reputation that is reinforced by decades worth of national service by making world class products at reasonable prices. Build for the nation and in the process, build the nation. From all the ‘What an idea Sirjees’ to ‘Taking India to the world’ ABG resides in each of our minds and like an ocean breeze that we often take for granted because of the view but enjoy every bit of, ABG is that secret ingredient in our lives. I salute the spirit of ABG and so should you.