The moment I read about this essay, a series of flashbacks went through my mind. How as a kid, even as an adult to be honest, I never noticed the company of the products I used regularly. Most often than not, I wasn't even aware of a particular company whose product I was using. However, when I think of it, if there is one such corporate that has been synonymous with my life since I can remember, it is Aditya Birla Group.
There are many Indian conglomerates whose products I use on a daily basis, but if there is any with which I share a lot of memories, it ought to be ABG.
Remembering my school days, and the early morning struggle to wake up and get ready so as to catch the school bus, I vividly recall that amidst all that chaos my mother used to make tiffin for me and put steaming hot puris and pickle wrapped in FreshWrapp and how I used to eagerly wait for recess so that I could make my tastebuds burst with the fresh taste of delicious food.
As my love affair went on, I got introduced to something that every child aspires to have, a mobile phone. But what was more important than a phone was having a reliable network operator. It was a unanimous decision to opt for Idea Cellular because not only had its advertisments over the time left a great impact on me but also its users kept heaping praises of the services offered. Idea was my buddy throughout the latter part of my school life as well as my college life and just like a true friend, it ensured that it never left me especially when I needed it the most.
As life moved on and I got introduced to the fascinating world of fashion, Pantaloons became my go to store. The wide range of apparels and the sheer variety of their home brands made me become its loyal customer and made me wait for its sales so that I could buy enough clothes that I didn't even have to look at any other store.
Coming back to the present, as I I'm writing this, I can see my favourite suit that I bought from Linen Club hanging in the cupboard and how confident I feel wearing it. If there is one thing that I believe has been lucky for me, I would say it is that suit. I gave all my college interviews wearing it and luckily, was able to clear all of them. Linen Club has never fell short from amazing me with its exotic collection of high quality linen clothes.
In the end, I would like to say that it won't be wrong to say that Aditya Birla Group has been a constant support for me in this journey of life, has been there during my laughters, tears, ups, and downs. Using its products, one thing that comes to my mind is to become as large as this company, continue growing and make my mark in this world and learn from the working of this organisation and never stop dreaming and keep rising persistently just like the sun.