The tiny “SIDDHANT” has come across that yellow advertisement banner of Idea cellular many times wherein “Aditya Birla Group” captioned in capital. I can very clearly re-visualize those big hoardings and highway banners while to different towns for personal and professional work. But, Inside IIM-U, through this articles I came to know that ABG was there all along my journey and memorable times.
My dream of getting into IIM was born was born and nourished under the ceiling made of ABG cement product. I belong to a place where every small ritual is accompanied by exchange of gifts. Today after googling about ABG I realised that valuable piece of suiting kept my mother for some special occasion was actually a “Grasim Suiting” produced by ABG
Moreover, most of the shirts presented to me on Rakhi were of “peter England”. And today after reading about ABG I am amazed that a cellular group can be so perfectionist in textiles. My state has struggled for industrial development since many decades. And today I found that ABG like an expert “Jauhar” has set up a caustic and chemical unit in Palamu long back in 1984. The hawk expertise of entrepreneurship is highly commendable and today it gives me pride and honour for another ray of development in my state. And while attending a wedding function of my friend at township of Hindalco, Renukot I found ABG to be ubiquitous. I feel ABG is not just a company but “way of life and memories”.