What are the names of brand that comes to our mind when we say the word brand conglomerate? One of the few brands that were born in India, grew up in India and has stood through thick and thin and now become a giant conglomerate. The name “Aditya Birla Group” rings a bell and it is among the few names that come to our mind. It is a brand that is growing continuously with India’s global ambitions and has become one of the pioneering leaders in management world.
Knowingly or unknowingly Aditya Birla Group plays a massive role in everyone’s life irrespective of the class, gender, race he/she is born in. Whatever instances I can recall, in some or the other way most of the products are linked to any product or any service of Aditya Birla Group. During my childhood, we used to live in Durgapur, located in West Bengal. Every morning we used to pack our lunch and go to school. My father used to drop me and my brother off at school. Now that I introspect, I see that Aditya Birla group was a part of my life in both massive and microscopic ways. From the aluminium foil in which we used to take our lunch to the scooter tires which my father used, everything had a big contribution from Aditya Birla Group in some way or the other.
After a point of time, we shifted to our own home. That house is not only a building, it’s a part of my family as we all saw it getting built brick by brick waiting for it to be completed. When it came to the choice of cement, my father chose Ultra Tech Cement one of the most popular and recognized brand of cement used for construction. He knew that if we want the house of our dreams to be there with us for generations, there is only one brand one can trust and rely upon. In my family or for that matter in any family trust is one of the most important characteristics. We slowly started stabilizing and decided to buy the first car in our family. The tires used in the car are a product of Birla Carbon. Everything from big to small has a contribution from Aditya Birla. The electricity that comes to our homes is because of the insulators manufactured by Aditya Birla as Grasim industries are the 4th largest producer of insulators.
Time flew and I had to go to college for my graduation, it was a big step for me as it meant a change in my life. It started with lots of shopping and eventually booking the train tickets. I bought new clothes from different brands which all come under the umbrella of Aditya Birla Group like Peter England, Allen Solly, Van Heusen, etc which were all available at Shoppers Stop. These are some of the few brands which have reached a city like Durgapur and I was amazed to see the quality and quantity of product that we got there. I bought a new smart phone and without realizing that Aditya Birla plays a big role in that as well as Hindalco aluminum is used to make cover glass for smartphones.
The time has come and I boarded a train to start my journey where again Aditya Birla was playing a major role since a large share of the copper requirement of Indian Railways is fulfilled by Birla Copper. I reached my destination city and bought a new Idea sim which again meant that Aditya Birla is there for connecting you to your loved ones as well.