The Aditya Birla Group is one of the premier conglomerates of India. It started as a jute manufacturing Company in 1919 and now it is a leading multi-product corporation covering varied business sectors such as Cement, Jute Goods, PVC floor covering, Auto trims, Aluminium products, Textiles, Ready made Garments, Life and general Insurance products, Financial services, Telecommunications, BPO and software services, Exports.
Aditya Birla Group Products are inevitable and have a great presence in my life. Its Cement “Ultra tech Cement” is best known for its durability and is a popular choice for people constructing their home. Not onlyme I have seen people in my society using Ultra tech cement for their constructions. Recently due to Pradhan Mantri Awaas Yojna (PMAY), people were constructing their dream home and Ultra Tech cement was one of the Brands which was popular. Ultra tech cement has created a strong belief among the residents of India as one of the flagship brand for Aditya Birla Group.
Hindalco is also a well-known company under Aditya Birla Group, Hindalco’s aluminum rolled products is aprime source for all major brands and are used in a multitude of industrial segments. Hindalco, Muri which is situated 66.6km from ranchi is a landmark creating job opportunities in the area. People in Jharkhand has huge demand for aluminium products as storage boxes, utensils, cooking ware. In kitchen of every house from rural to Urban aluminium products are used exhaustedly.Hindalco manufactures aluminium for which small business use to produce these products. Hindalco is one of the factors responsible for maintaining the supply with the high Demands.
Aditya Birla Group has a large market in textile and ready made garments sector under Aditya Birla Fashion and Retail Limited (ABFRL). ABFRL is a part of USD 44.3 billion Aditya Birla Group. With a revenue of rs 7,181 crore . It is India’s pure- play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats like- pantaloons, planet fashion, Van Heusen, Louis Philippe, Allen Solly, Peter England,etc. All of these brands are well known and has given best apparel experience in terms of quality, price, designs, comfort. All these brands have highly penetrated the apparel market and targets Youth as well as middle aged population. Pantaloons provides great shopping experience for customers all over India creating a belief for quality . Peter England formals section is the most preferred choice I have observed in my peer groups, Not just because of the quality but its affordability and at the same time because of the brand name “PETER ENGLAND”.
These were some of my experiences with products offered by Aditya Birla Group, there are many more. But all of the products above has highly influenced my life as well as people around me so far. Especially the textile sector is one of the best “providing the bestproduct affordable to young customers”.