There have been products that I have used in different walks of my life that fall under the ABG umbrella. From fashion to telecom to agribusiness it has expanded in all horizons. So going down the lane, back in school days we desperately used to wait for recess to have the delicacies from everyone’s tiffin. One thing that was common was the aluminum foil from “Freshwrapp” that was used to pack the food with the promise of keeping the food fresh and tasty and it did indeed. Keeping the taste intact to “maa k hath ka khana”, Freshwrapp is one of those common things that is found in most of the households. It might be a small product but brings back some homely memories. Fast forward some years, college days were the time to connect, meet, make new friends and “cell” had actually begun to be the most important unit in our lives. Students checking different schemes and offers for different telecom operators and yes there were many with ‘idea’ and I was one of them and now a Vodafone user. No doubt all these years I have been connecting with people and I know the future is exciting and I am ready for it. Moving to fashion, Pantaloons has been on everyone’s list including me when one thinks of shopping. From ethnic to western to footwear it always comes to rescue when one needs to buy a variety of clothing or footwear. From Pantaloons to Allen Solly and Van Heusen I grew up! A great attire always gives one confidence and these brands make sure that we are ready to make it big in our lives. With all these instances from life the reason ABG is big in my life is because it has not just given products but some memories to reminisce upon.
DETANGLING THOUGHTS
The idea of success seems to change at different stages of life and when I was in college the only thing I wanted was to get a good placement and a good career ahead. Because that meant respect and recognition. Don’t we all want that? There were very few companies that came to our college so I made one of them as my dream company. I prepared for the placements and was hell bent to get into it and I actually used to visualize myself working in it. And then on D-day I got rejected in the very first round and everyone I knew around me got selected. And snap all my “dreams” shattered. To be honest this was my dream company also because it seemed easier to get into. After wallowing in self pity for days I geared up for next company’s placement and I made a blunder at the very first step i.e the form filling. Convinced, that I would not be considered for recruitment process I still thought of giving a try after talking with my college placement coordinators. Though my chances were bleak I was allowed to sit for the process. And at that point of time their decision to allow me to appear for the test was enough. The result just did not matter. And within two days I had a mail stating that I had been shortlisted and that was one of the best days of my life. Now when I look back there are a few things that I learnt. One would be that if you lose something in life it is only to make way for the better things. Second, my primary reason to get into company was to get recognition, respect and the secondary was the intent to learn and curiosity and I feel it should always be other way round. And the final one would be that everything that happens in life good or bad is a part of life and not life as a whole.