Aditya Birla Group is a 162-year-old Indian conglomerate which operates in 35 countries with more than 120,000 employees worldwide. The group has not only impacted my life but life of millions of people worldwide. The wide range of products they deal in has given them a diverse customer base. Hindalco the world's largest rolled-aluminium producer is part of this group makes alumina chemicals, primary aluminium, rolled products, alloy wheels, roofing sheets etc.
Since Aditya Birla group has such diverse product base ,it has been a part of my life in some way or the other. They own most of the India’s popular fashion outlets like Louis Philippe Allen Solly, Van Heusen, Peter England and People. Pantaloons is a well know brand when it comes to clothing is also owned by this group. It has not just changed my fashion statement, but also of my friends and family. We all are very familiar with the Idea telecom company which recently got merged with Vodafone to become the largest telecom company in terms of users is one of the important brands of this conglomerate.
Louis Philippe is one the brand I extensively buy from. I have been using its products for a long time. The quality of clothes and accessories is the best in the market. I make sure to buy formal shirts from Peter England and van Heusen.
The thing which really encourages me to value the group more is the CSR activities the group is associated with. This helps making the business community driven. Rightly said by Mr J.N Tata “In a free business enterprise ,community is not just another stakeholder but sole reason for its existence”.