A group’s success or distinction in the market can be sensed from the people that can be termed as laymen. It’s a generic outlook that if the most under-privileged segment of the society is aware of an organization’s existence and respects what it has done for them, except from being market leaders is a benchmark difficult to achieve.
From metals to carbon black, from premium brands of clothing such as, Van Huesen to Banking services, we just need a product name and Aditya Birla will have not only penetrated the market, but mostly will be leading it. Yet another thing that comes to mind is the kind of innovation efforts they put in. The brilliant idea to come up with replacing the bank account number with a customer’s mobile number gives how much attention is given to the insights. It’s not just people churning out profits rather, it’s taking the community together and focus on better, efficient and collective growth.
Another important emerging responsibility for everyone on an individual, group or a large organization is to come up with more sustainable ideas that don’t obstruct the growth required but help further support it. For an organization with such a large employee base of more than 1.2 L operating in about 40 countries across the globe, being able to frame a Corporate Social Responsibility and then implement it at every stage possible is applaudable.
Such initiatives, innovative ideas and immense lot of efforts put in, makes a company turn into a brand everyone associates to and is proud to a part of.
#ABGLP
