When we think of India before independence ,the first picture comes up of a poor economy,ruled by Britishers,exploited citizens,lack of education,no infrastructure . More than 90% of Indian Population was living below poverty line, health facilities were minimal,resources were recklessly wasted.We can say that it was totally disastrous period for India,it was the time when India lost its "SHONE KI CHIDIYA"tag.
At that time no one thought of what Seth Shiv Narayan Birla did.Back In 1857, he started a cotton trading in Pilani,Rajasthan,which tried to address all the issues .Their focus was never to make only profits.That's why they now become a conglomerate that is based on ethics and values,that is part and parcel of every Indian citizen .It has been more than 162 years still it is taking forward that legacy of serving to society.
Giving is true having that's what they believe and follow.The teaching of buddha ,that thousands of candles can be lit from a single candle and yet the life of that candle will not be shortened-that's the learning that guide the Aditya BIRLA GROUP . Which has lead them to a US $44.3 billion corporation, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation and COMPASSIONATE CAPITALISM.It's legacy can be felt in more than 36 countries with more than 1.2 million employees worldwide.
Their products span a wide range of industries – manufacturing and services, including aluminium, cement manufacturing, viscose staple fiber, carbon black, chemicals, copper, financial services, telecom, branded apparels, fertilizers, viscose staple yarn and insulators – products that touch the lives of Indians every day, right in our homes ,hearts or elsewhere.It enjoys the leadership position in which sector it operates,not because of pricing or marketing strategy,it's because of the value they carry and offer to the world.Serving the society is at the very heart to their value system.Which can be felt through varieties of the products they offer in 14 different industry sectors including Allen solly,pantaloons, forever21 , aditya birla ultratech,van heusen,ted baker london,peter england,louis philippe,people,pearl ,idea,oxywhite,skult ,liva and never ending list.
`Their contribution to Indian society has been gigantic despite the huge constraints,ups and downs,regression,falldown of economy.They never deviated from their aim of taking India to the world.Their work speaks about their passion ,compassion and value of developing India and providing best to the citizens of the nation.They always work towards making this world a better place to live.They have taken social development initiatives like creating model village in rural india, providing training in sustainable livelihood projects to 95,000 people, providing quality education to 45,000 children in 42 schools across India, programme aiming to immunize 50 million children against polio and many more.
We don't realize but Aditya Birla has a huge impact in everyone's life.From the time we wake till we go to bed in some or the other way we are connected to this group.I and also my family is very connected,from Hindalco’s Freshwrapp aluminum foil keeping my food fresh every day throughout school and college to idea cellular ,which kept me close to my near and dear ones.Clothing has been something which played a major role in my life ,as a college going student I always looked upto pantaloons,forever21and when it came to giving interviews I can rely on brands like Allen Solly,Louis Philippe,Van heusen.Aditya birla group has played a major role at every stage of my life and I am sure in future also it will continue to do so.Thanks! for always being there.
MY BIG CHALLENGE
I still remember the day,when my all the hopes of getting into any premiere B-school was getting shattered.I was always seen as a meritorious and out-prerforming student.Everytime ,I saw a low mock score on my computer screen ,I was disheartened and broken.I used to call one of my friend he was also preparing for the cat,he used to boost me up ,not to give up,practice more .But living away from family,not seeing them from last 1 year and at the same time facing major health issues ,it was really getting difficult for me to sustain in the process.
I tried making schedule and sitting for more hours to study but I was failing to maintain the pace .I stared reading motivational books and listening to inspiartional videos because I wanted to do it anyhow. Finally ,the D-day came ,I could not get proper sleep and diet with poor heath ,I end up scoring only 62 percentile in CAT , Then came IIFT ,again I performed miserably, same happened with SNAP. My family expectations were getting higher on me and my performance was falling and I was aware of this ,which was making me more anxious .But at the bottom of my heart, I was not ready to accept the defeat until I fight.Then, I performed much better in XAT, maintaining that positive vibe ,I gave my 100% to the ,performed well in the interview and yes I got the result .When all the things were against me ,I still believedin myself and made it to the one of the top colleges in India.Today,I am here at Goa Institute of Management writing this article and feeling blessed to get this opportunity to share my expeience.
