Aditya Birla Group is US $44.3 billion corporation and steered by extraordinary efforts of 1.2 lakh employees who are denizens of 42 nationalities. This is the magnanimity of this Indian conglomerate. Since its inception in 1857, it has grown to become the largest player in aluminum rolling, viscous fiber and carbon black in the entire world. It has a plethora of businesses under it, notably Grasim (textiles), Aditya Birla Fashion and Retail (ABFRL), Birla Carbon (carbon black), Aditya Birla Chemicals (chemicals), Aditya Birla Insulators (insulators), Essel Mining (mining) amongst many others.
Talking about the brands that touch the lives of millions of Indians every day:
UltraTech Cement
My uncle and my dad in my childhood years used to run cement business and I vividly remember the ABG logo on the cement bags and interpreted it as a rising sun. Ultratech cement is one of the most sold cement brands as compared to its competitors. My childhood association with the ABG logo and how it reminds me of the good old times is one of the reasons why ABG is big in my life.
Payment Bank
In today’s world when everything is done digitally and mobile banking and payments Have really taken off I have chosen ABPB app as my payment partner.
Fashion and Retail
Pantaloons is a big part of my shopping experience. You could get affordable, high-quality clothes for all the ages in one place and the best prices. Brands like Van Heusen and Louis Philippe which are some of my favorites are made available in India. The clothing of these brands makes me look more trendy and in my element.
With a strong focus on stakeholder value creation, Aditya Birla Group has been big in people’s lives in many ways. The main areas of focus are
CSR
Giving back to the society is very close to my heart and hence I really respect and appreciate the initiatives taken by Aditya Birla Group.
1) Education (Aditya Bal Vidya Mandirs, Balwadis)
2) Livelihood (4,500 self-help groups created to empower women, partnership with industrial training institutes, vocational training through)
3) Social change (dowry-less marriage)
4) Aditya Birla CSR Centre of Excellence and Aditya Birla Centre for Community Initiatives and Rural Development and performance management (developing plans for the development of the marginalized).
Sustainability
The group is continuously working on ways to reduce carbon footprint, reduce water consumption and conversion of waste to raw material. One of the ABG company, Novelis is the world’s largest recycler of used beverage cans and with ‘Green Idea’ initiative Aditya Birla Group aiming at reduction in carbon dioxide emission.
With such a strong manifest to contribute to the nation, the group has shown ethics of care and thus, it has struck a chord with people of India.
Challenges Overcome to achieve my Ambitions
Coming from a rural background with agriculture as a first family occupation, I was not very fluent with the English language and faced challenges with it. I was the first one to move out from my family to a city and that too into the National Institute of Technology. I had to adapt quickly to the cultural difference between a village and the city and worked day and night on improving my accent and fluency in English. And soon, I aced it! Now studying in IIT Bombay, I realize that had I not been confident that I could learn and adjust into such a different environment, I would have lost hope and would be here. I believe that confidence in yourself is a key factor while facing any challenge in life and no challenge is big enough which cannot be overcome by sincerity, dedication, and kindness.
