Being born in a small town there was not much option available while purchasing clothes and only shops with limited option was present. After a while we shifted to a new place and there was a mall near by which had big stores with comparatively more options but this was also accompanied by price tags of high value so we were back purchasing clothes from private shops.
I still remember the inauguration of the 3 storey pantaloon store in the mall, it was lavish accompanied by beautiful lightning and wide array of choice. By the first look it seemed hell expensive but when we explored the store the price were nominal and the quality sold was the best we could get for the price. Not just clothes, we could buy belts, wallets which finished the concept of going from shop to shop to buy different thing and everything was available under one roof.
The Next venture of Aditya birla group that made me and my family’s life easier was Idea sim, My family still uses idea (now merged with Vodafone). Competitive pricing, Good signal accompanied by availability of towers have always been a part. During teenage times when whatsapp and other internet services were unavailable the best message card plan were given by idea followed by best internet pack during later days.
Other than this my direct experience with Aditya birla group is with the usage of Ultratech cement, Brand Factory. I own the suit from Louis Philippe and people still ask me if it is new though I have been using it from past 3 years. Aditya birla group has been a pert of our life since forever and will continue to be 😊
Abhishek Bhardwaj
T.A Pai Management Institute (2019-21)
