Aditya Birla Group has been impacting lives since 1857. The conglomerate has been in my life right from my childhood when my mother would pack my lunch in superwarp aluminium foil for school. The food remained hot and fresh in the wrap. My apparel shopping days were spent in the kids’ section of Pantaloons which had a wide variety of quality clothes and for my dad we always went to Peter England. When we built our house the top choice was Ultratech cement as it truly is “India’s No 1 Cement” and we believed in #ChanceNaLoUltraTechLo back then itself. As I got my first mobile the trusted choice for connection was Idea cellular because of its robust network connectivity and vast reach all over india, Idea kept me in touch with my family during my hostel days in engineering with video calling thanks to its superfast 3G network then. Even today Vodafone Idea Limited is the choice of my family connecting us in India and worldwide. My professional life was styled by Ralph Lauren and Allen solly for informal clothing and Louis Phillipe for formals and blazers, which made me a part of “The Upper Crest”. Aditya Birla Capital Limited subsidiaries have been the choice for investments of my family, they offer a wide variety of products from insurance to financial advisory and keeps our investments safe and provides great returns. Aditya Birla Group has been a part of my life fabric since the start and will continue to be an integral part in the future.