It is rightly said, “If there is one trait that your brand must speak of, it is trust”. And I personally, truly believe in it. When I purchase from a brand, there's one factor that rises above all others in importance: trust. That is the first and foremost reason as to why Aditya Birla Group is big for me. It is also because of its presence in almost everything I can think of. You name it, and Aditya Birla Group is in it, growing heaps and bounds with a global reach in over 34 countries, creating a global heritage of more than 162 years.
Be it my first cell phone with Idea’s cellular network or a shirt from Allen Solly, Aditya Birla Group has been close to my heart. Being a college student, following trends that to affordable fashion plays a very important role. That’s how Pantaloons came into play. Aditya Birla Group was a pioneer to bring infinite brands to cater to the contemporary needs of its consumer. And now, by venturing into Forever 21, it has made me love the brand even more because it is rightly targeting the youth with fashionable and at the same time affordable vision for the youth.
Other than affecting customers, it has went beyond businesses and Aditya Birla Group through its Corporate Social Responsibility activities has brought vast changes in the rural India.
In short, Aditya Birla Group has continued to be a premium global conglomerate with a clear focus on each of its businesses. And that is why Aditya Birla Group is big in my life.