The Aditya Birla Group has been prevalent for nearly 150 years now. The empire was established by Shiv Narayan Birla, in Pilani in 1857. It started as a cotton trading unit, which further expanded into sectors like textiles, fibres, aluminium, cement etc. Since then it has been creating noticeable impacts in the lives of people.
The cement brand, Ultratech, helping people build the foundations of the most basic necessity of an individual- home, is among the world's top 10 makers of cement. The group runs 18 hospitals in India to serve more than a million villagers. As a fabric and clothing enthusiastic member of the Generation Z clan, I can bring my biases and personally vouch for the brands owned by this group, and that the target market of the same aims to cover a huge youth population, also the older generation of middle class, who wish to purchase good quality clothes at decent pricing. Premium brands like ralph lauren cater to a different market with premium clothing in the expensive range. Brands like thesewish to cater to the segment who are "brand conscious" and are ready to spend willingly for good quality.
Today, the aditya birla group operates in 35+ countries worldwide, with nearly 50% of the revenue coming from international countries. The group has a presence in wide areas and soon seem to be dreaming of becoming omnipresent.
