‘Success is not measured by the amount of money you make but by the lives you impact’ and the Aditya Birla Group exemplifies the essence of this quote. Spanning 34 countries, the Aditya Birla group has not only left it’s footprints all over the world but also across the lives of millions of people who have used it’s products or availed it’s services at least once in their lives. My life, like the vast majority of people has also seen the presence of The Aditya Birla Group in many ways.
One of the happiest occasions of my life was when we moved into a new home. It had always been my parents’ aspiration to move into a big, beautifully built home and this dream came true in the year 2009, when I was only 11 years old. The engineer had put in a lot of thought and effort into the design and architecture of our home and UltraTech cement was ‘The Engineer’s Choice’ in the construction of our house as it was the brand that embodied strength, innovation and reliability.
I loved shopping for clothes and Pantaloons became one of the favourite apparel stores to shop from for me and the women in my family mainly due to the variety of brands at a range of different price points and also the high quality of products that the store had to offer. While Peter England and Allen Solly, which are part of Madura Fashion and Lifestyle- the Aditya Birla group’s retail store enterprise, became my father’s preferred brand of clothes for work as they were one of the most trusted brands in the country. To the average Indian fashion consumer like me, the Aditya Birla Fashion and Retail Limited have provided a plethora of choices in clothing and apparel and an improved and more refined shopping experience.
When my father passed away in 2014, we received an insurance amount from the Aditya Birla Sun Life Insurance Company due to the insurance plan my father had purchased. It helped in providing my family with financial security and protection. Thus even during stormy weather, we were taken care of and the Aditya Birla Group was big in my life in its very own ways.
