Growing up in the later part of the first decade of 21st century in a tier II town in southern part of Andhra Pradesh, that was when I first got to know and understand about “Branded commodities”. I was fascinated with the origin of new chain of super markets in our town. The super market chain I am referring to is “MORE”. These super markets were aesthetically so appealing and attractive, people thronged to these outlets which offered whole variety of products at discounted prices and similar footfall continued from then on. This is when for the first time I gave a thought about why stores give discounts and most of them still remain profitable. Slowly people shifted buying products from conventional kirana stores to MORE, and of course I was and I am one of them too. By then I was into my late teens, as naturally children at that age want to sport new clothing styles. For the first time I got to buy branded clothes from “PANTALOONS”, a similar kind of store like MORE, but this store offered a whole lot of varieties of clothes at affordable prices. (I was completely baffled with the amount of varieties that the store had to offer to me and I ended up shopping for 2 complete hours and bought a single pair of shirt and trousers. I have to admit that the sales representatives were very patient enough to listen to my changing preferences and helped me out.) And then when it comes to exclusive stores in clothing I got to buy clothes from “PETER ENGLAND” and “Ralph Lauren”, which I perceived to be foreign brands for not only to the name it referred to but also the kind of premium feel that I got using their products. This shows that the company is determined to provide better standard of living to the people and affordable prices. Then for the next encounter with brands, it is “ULTRA TECH CEMENT”, our family was fortunate enough to own and build a house for ourselves. One of our relative who is a reputed construction engineer suggested us to use this brand of cement for the construction of our house. Apparently the tagline of the ULTRA TECH cement is Engineer’s choice which aptly suited its brand value. Even till five years ago, I thought that all the brands that I mentioned were totally different entities. But surprisingly, I got to know that all these brands were subsidiaries of one big visionary parent organization,
ADITYA BIRLA GROUP. All these years fortuitously ABG’s products were my go to products and since then I have an emotional connect with this organization. ABG is now operating in 34 countries with diversified portfolios such as construction, fashion, financial services, agriculture, textiles etc... And is now valued at $44 billion. Since its inception in 1857, the organization grew leaps and bounds and it made sure that people who are associated with this organization either their employees or customers grew along with it in terms of standard of living. I feel very proud that I have a continuous association with this organization. Being a management student, I am keenly looking forward to the ABGLP which grooms future leaders in the sphere of management
THIS IS WHY ADITYA BIRLA GROUP IS BIG IN MY LIFE
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HOW I OVERCAME MY CHALLENGES TO MAKE IT BIG
To become a leader in any sphere, one has to conquer his/her deep rooted inhibitions and fears. As I aspire to become a future leader in the management world. I would like to share my experience from childhood that how I conquered one of my fears. One of my biggest fear was “FEAR FOR FAILURE”. With this kind of fear/attitude in my thought process, I was unable to partake in any competition, be it in sports or academics. If I was not confident enough of anything, I wouldn’t even try to attempt it fearing for a failure. I thought failing is a sin. This attitude was hurting me and my family mentally. Then my parents described me the stories of successful people who failed before they succeeded. Stories of people such as Thomas Edison, Oprah Winfrey, and Henry Ford influenced and inspired me a lot and also convinced me in the fact that failures are stepping stones of success. I thought, when people from such adversities in their life could make it big, why don’t I give it a try? I somehow gathered courage and starting trying things without thinking about the outcomes. I slowly learnt from my mistakes and started gaining confidence. From then on I did not look back. And here I am in IIM Raipur sharing my experiences with the world.
My mantra since then is – “Try and you fail, you learn. And when learning happens you will definitely succeed”.
#IIMRaipur #ABGLPWooMe
