When we say “Aditya Birla”, it’s a brand that reminds me unparalleled path that we shared throughout my life. My journey with “Aditya Birla” started when my father took dealership of “Birla Plus” cement. We shared more like a family relation with this brand. At that point of time, cement industry was a growing industry with a small number of dealers who by the time further shared a family bonding for the upcoming days. I myself can recall some of my little friends to whom I used to meet in the family tours of the dealers. It was not just a formal dealership relation, rather the team of Aditya Birla made us feel and act like a family. I guess no one can ever forget his first experience in flight, or the first foreign trip! Yes! With this family I travelled to Nepal, Dubai which are one of the most cherished events of my life. By the time, I grew young from my childhood, this brand evolved itself to “Ultratech Cement” and yet introduced a larger family. Our family still shares an infrangible relation with this brand. Apart from such nostalgic childhood times, it is irrefutable to explain the brand equity that I unconsciously carry with my dressing! Yes, the Pantaloons! It’s the brand that more than 80% of time I come across. Whether be an occasion, or a casual shopping, I just roam around the store and it’s obvious to pick some dress. The amount of confidence I carry whenever I visit the store is that much, that I never used any online platform to explore the fashion realm. It was always so obvious that there is always something waiting for me in the store which will catch my eyes in seconds. The relation can’t be explained only through these words anyway, it’s more than these writing, more like an unconscious presence.
“Aditya Birla Group” – an Indian multinational conglomerate which started its journey in 1857, is now a brand which operates in 35 countries and holds third place in generating revenues in India. It is irrefutable so say it’s not just the brand, rather it’s the people inside it which really made it to place this brand in this pinnacle. There’s no way to tell how sure Kumar Mangalam Birla was about his journey when he took over his father’s business empire at a young age of 28. When Birla took over the reins in 1995, the group’s turnover was close to $2 billion and today, the company is worth more than $40 billion. This fact reminds me the turning point of my life. I was in 8th standard, jovial, relaxed, full of energy and yet so much casual about studies and failed in the final exam in maths. Although I was promoted to 9th because I secured pass marks in the consolidated marks, but that red mark on my mark-sheet ignited me to kick my ass and whatever I did in next days was “Hard work”, “Hard work” and “Hard work!”. I found myself more sound in analytical and logical thinking. I scored the highest marks in math next year which was more than just satisfaction. I pushed myself further which culminated a rank push from 38th to 3rd in the class. Anyways, beside these on paper achievements, more was inside me! I discovered the new “ME” and I knew how to utilize it. It was hard to cause a paradigm shift at that time, but then also, still now, I just believe in “Hard work”, “Hard work” and “Hard work!”.
