Aditya Birla Group (ABG) – The big name has been impacting my life even before I knew about it. Reminiscing memories of my school life, the most cherishable ones would be - the “Recess Break” where everybody pounced on my lunchbox to grab a bite of the delicious meal. But, what kept my snack fresh till I could consume it? Needless to mention, it was the “Freshwrapp” aluminum foil. Ever since I was a child, the ABG products have been an integral part of my life and have given me memories to cherish for a lifetime.
I have been no alien to the exhilarating experience of commuting via the Bandra Worli Sea Link. Those 8 minutes give you mesmerizing and the breathtaking view of the city and will make one fall in love with “Mumbai” all over again. But, what was the foundation of the Sea Link? Without a doubt, The Engineer’s Choice was “Ultra Tech” cement. About 0.1 million mt of UltraTech Cement went into the construction of Mumbai’s Bandra-Worli Sea Link.
Being a Shopaholic, the Fashion and Retail enterprise of ABG has always been a part of my wardrobe. “Allen Solly”, “Forever 21”, “Pantaloons” and “VanHeusen” are my go-to destinations and keep my wardrobe stylish and trendy.
Train travel is something that makes me love my journey more than reaching my destination. Thanks to the Aditya Birla Group again, its subsidiary – “Birla Copper Limited”, fulfills a large share of the copper requirement of Indian Railways.
I still remember my excitement when I got my first phone after X grade. Ever since then, I have been enjoying the services of India’s leading telecom service provider. “Vodafone Idea limited” has made a value addition to the enriching experience by promising better network and benefits.
Is doesn’t end here! The impact has been prodigious and will continue for years to come. The ABG Conglomerate focuses on innovation and research with a vision of building their business on integrity and altruistic qualities. This is how the Aditya Birla Group has not only been “Big” but also a constant in my life.