Aditya Birla Group is the third-largest Indian Conglomerate, headquartered in Worli, Mumbai, India. The group had a revenue of approximately US$44.3 billion in the year 2018. The group has its presence in various sectors like cement, fashion, telecom and many more.
Cement :
My Family has a construction business. Cement is the primary element used in any construction. ABG’s Ultratech cement is used in all of our masonry works may it be buildings or bridges. The high ultimate strength, durability, and resistance against thermal cracking have gained our trust from our customers. This in return has helped us get big profits. Without ABG this would never have been possible.
Fashion:
ABG’s pantaloon has been my destination when it comes to shopping for apparel and beauty products. It offers durable, stylish and very comfortable dresses. It's more like a “one-stop solution” to all problems in fashion. One more important factor why pantaloon is important is because it offers trending designs of the current market. The best thing about pantaloons is that they keep in mind the Indian mentality. The customer service is also an important aspect for which I and family go to pantaloons.
The in-house brands like Louis Philippe, Allen Solly, Van Heusen makes me look more professional.
Telecom:
I have been using Idea for many years now. It offered quality services and timely help. Now, with the merger of Vodafone and Idea, it is the largest telecom service provider of the country. Due to its cheap data rates, I am able to stay connected with my family, able to access the internet anywhere in the country and stay updated. Not to forget, the service is superb now.
ABG works in 5000 villages, runs 5000 medical camps and operates 20 hospitals. It has provided skill training to 95000 people. These CSR activities point that along with the products and brands the group has played an important part in my life. It makes me happy to call myself a pride customer of Aditya Birla Group.
Challenges that I Overcame to achieve my Ambitions
I always wanted to study MBA. However, due to excessive workloads in my organization, I was not able to focus on studies. It was becoming very difficult. One day, I sat down and analyzed how I could manage the 24 hrs of my day. I decided to study 4 hrs – 2 hours in the morning and 2 hrs in the evening daily. I organized my working hours to 9 hrs a day. I took all the tests on weekends. The time management helped me secure a good score in CAT, and I got admitted.
There is one more challenge that I overcame. I was the best athlete in my school for three years (2005-2008). And therefore, I had the opportunity to represent my school in the district, state and national levels in each of the years. But in the year 2009, due to a broken arm, it was doubtful whether I could take part in the school level sports competition. The games were scheduled to be held in November. And I broke my arm in February.
After my plasters were removed in April, the doctor advised me not to take up any form of physical activity which involved straining my arm. I had to wait for 2 more months to resume practice. I was playing after a gap of 6 months. It was very difficult in the beginning. I was not able to run even for 100m. But after practicing very diligently for 3 months, I participated again in the annual sports competition, I won 2 gold, 1 Silver, 1 bronze. I was not awarded the best athlete for the year. However, I was happy at least I could perform to the maximum extent possible.