The biggest ventures that have existed in India have Aditya Birla Group as the backbone in some aspect. For Indians, Aditya Birla is synonymous to trust and Integrity. An organisation, that has not only touched millions of lives ,but has also contributed greatly to the development of the Indian Economy.
It has become an integral part of the Indian families . Now that I think of it, the group has touched every aspect of human life.
Van Heusen and Allen Solly are the brands that I reach out to. Business attire form an integral part of the MBA life and these brands bring to us the best of these products. They are probably one of the very few brands that appreciate the fact that women too form a huge part of corporate culture and offers formal wear for women. Allen Solly being the first Indian brand to introduce workwear for women.
Gifting a Louis Philippe shirt to my father as my first salary gift would be one of my fondest memories associated with this brand.
Aditya Birla Group has made such an influential impact on the Indian market , that we now associate products directly with the brands they offer. Ultra tech is the second name for cement in Indian market and pantaloons for affordable fashion.
Vodafone has emerged as one of the biggest giant's in the Telecom industry making a huge impact with its customer centered philosophy.
Though Aditya Birla group started as a textile company, they have now made a mark across all demographics with their range of products and brand spreading across all sectors of society.