Competitions2 minutes

Why Aditya Birla Group is big in your life?

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Mohak Raitani
Mohak Raitani

Whenever the Aditya Birla Group name is taken, the first thing that comes into mind is diversity as the group has presence in so many sectors that everyone in India might have used one or the other product of it. Started as a Jute manufacturing company, the group has come a long way getting its existence in cement, textile, telecommunication, chemicals, agribusiness, financial services, retail, IT. Not only that, the group has also managed to be amongst the top players in each industry. The fact that it is the largest Indian MNC with operations in the US amuses me the most. With such big presence on the global level, Aditya Birla Group gets over 50 percent of their revenue from overseas operations. Started with jute manufacturing, Aditya Birla Group set up its foot in Aluminum, Cement and Chemical industry. Till 1987, the year when they established ‘Madura Garments’, the group had not entered fashion and retail sector. The fact that they have got so much popularity in fashion retail in so less time says so much good about the Management team of the group. Some of the biggest brands in men's fashion such as Louis Philippe, Van Heusen, Allen Solly, Peter England, etc. are owned by Aditya Birla Group. Allen Solly, my personal favourite is known for introducing the trend of smart casuals in the formal wear category. With the introduction of Birla Sun Life Insurance Company, the group has been in the top 5 insurance providers in the country. The group also jointly owns Vodafone-Idea with Vodafone. With this much diversified existence, the group has always been amongst the most trusted groups in India.

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Why Aditya Birla Group is big in your life?