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ABG | A Big Part In My Big City Life - Arunima Goyal, FMS Delhi

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Arunima Goyal
Arunima Goyal

I've grown up in South Delhi and moved to Noida last year. My newly constructed house is made of sacks and sacks of Ultra-Tech Cement. I go to the mall to hangout in familiar stores where I've shopped all my life, Pantaloons and as I grew up Allen Solly and Van Heusen became my favorites. They're what I wore for my Elevator Pitch 4 years ago and 3 months ago for my FMS interview. For years, the brands have resonated with my personality, creating a harmony of confidence and comfort, helping me achieve whatever I dream.

Sitting in class, I open fresh Aloo Paranthas, made with love and wrapped in Freshwrapp for as long as I remember. My Aunt from London gets me TED BAKER bags. And my brother wants a Louis Phillipe shirt for every birthday. Me? I want accessories from FOREVER 21 to where to his party. They’re fun, they’re trendy and they make me look great!

 Then one day, I got worried. Big companies were ruining the environment. But I checked out their website, and they create a lot more value than they erode. Thousands of children get food at school and millions more get saved from Polio. Hundreds of medical camps and many hospitals are supported with the money we spend on these brand. Brands that guarantee quality and safety of not just the person using the products but every life it touches. ABG makes me proud to wear its products. I trust that the money I spend on them will benefit not just me but others I cannot yet help too.

Part B: How I've dealt with my challenges

One thing that had challenged me since as long as I remember is public speaking specially on a stage. It’s ironic because I’ve danced on stage for as long as I remember too and that’s not scary. My fear of public speaking is kind of like Sheldon’s from Big Bang Theory. I’m afraid of speaking in front of a crowd large enough to trample me. Jokes aside, when I was 19 years old standing in front of a boardroom full of people about to explain why they should give me and my team money and support to run our startup, I was terrified. The 10, 20, 30 Rule applied to our presentations ensured there was nothing I could read off of it and for the first few seconds I could find no words. As the earnest faces of expectant investors who had selected us from all the other applicants waited for words to come out of my mouth all I could taste was fear. However,  I knew such opportunities are not meant to wasted, so I took a deep breath, and blurted out the best I could to introduce our idea. As the presentation went on my confidence grew and my team started to pitch in. We were able to answer all their questions and in the 5 teams that were finally selected, we were the only engineering students that too in our second year! This incident helped me overcome my fear. I realized that in the end it’s just people I would talk to anyway just more. And it taught me, that when I'm scared I should face it head on. The only way to leave fear behind, is through it. And cliches are cliches for a reason.   

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ABG | A Big Part In My Big City Life - Arunima Goyal, FMS Delhi