For a shopaholic like me, the choices available in the market are of great importance. The variety of brands to choose from is vast and so is the range thanks to ABG, right from Pantaloons which provides affordable fashion choices to Ralph Lauren and The Collective that has now given us access to luxurious products.
The retail industry has come a long way to develop into what it is today, with the Indian consumers having access to reputed International brands. As someone who loves to follow latest trends in fashion whilst not burning a hole in my pocket, one particular brand that caught my eye was Forever 21, which primarily was accessible to me through my brother who was working in the US. However, that was not very convenient as he used to visit only once a year and had a baggage limit of 46kgs!
The arrival of this brand in India was one of the most exciting things for me as it now meant I would be able to access their collection and would be able to be follow the international trends, knowing that the brand is known for offering different styles every week, something that fascinates me.
The introduction of the brand LIVA- which focuses on the concept of fashionable, yet comfortable clothing was also something that I have been very interested in. While I was a little apprehensive to try it initially, continuous use of it has made it my go-to choose of clothing. The introduction of a new type of fabric, Viscose Staple Fiber in India was a much-needed respite from the typical fabrics like cotton, polyester and silk. The fact that it is 100% natural and eco-friendly is also something I admire considering the current global environmental scenario.
Also, the Birla Cellulose being the only company in the world to operate fully integrated manufacturing facilities extending from fiber to fashion, all under the umbrella of brand LIVA, is very commendable.
#ABGLP