ABG - An unforgettable part of my life - TAPMI

It is so difficult for me to not associate Aditya Birla Group (ABG ) with myself every day. “First impression is the best impression”, I believe in this proverb and what more would I need to impress anyone than wearing clothes from the brands like Van Heusen, Forever 21, Louis Philippe, Peter England, Allen Solly etc. I am so obsessed with the quality standards of these brands. The comfort, the confidence that builds within is inexpressible through words. Almost 90% of my clothes are from these brands only. It has become a habit for us to shop clothes of these brands. It has not just stayed with me alone, I insist my friends and relatives to buy clothes only from these brands as I have a deep connection with it. ABG has not been with me in clothes category alone. ‘’What an idea sir ji’’ was a brilliant advertisement which drew my attention and made me buy the SIM for my whole family. Having IDEA SIM, it never failed to help me get connected with my friends and family from all the locations that I have traveled so far. After merging with Vodafone, I am now proud to be one of the customers of the largest telecom company. Having faced so many natural disasters like tsunami in 2004, flood in 2015 in Chennai, walls of my home have never got damaged in any case. The reason??? The cement that we have used is so strong to withstand for so many years. Inquiring about the same, I found the cement to be the UltraTech. Then I realised, most of the things are from ABG. To my surprise, it is not the end here with ABG. The groceries!!! Where does my mother buys from??  From the supermarket named MORE. Which again is part of ABG. We just do not leave any ABG product if found. One of my best friends, was about to travel to Mumbai in train from Chennai, during which his mother was packing his food wrapping them with foil papers. As a teenager who loves playing cricket, I started crushing those foils to make a ball to play with. As one roll finished, I wanted to open another set of roll. When I got the new roll, I saw surprised to see ABG logo there on the left top corner and then I googled it and found that Freshwrapp is a part of ABG. Right from clothes, food, SIM Cards, cement of our house, everything is from one of the brands of ABG. I realized that these cannot be coincidences at all. It is beyond that. Like an ocean and a fish, such is the depth of bond between my family and the ABG.