ABG Impact In My Life - Apoorva Rajan, TAPMI

Being a civil engineer, the cement sector of Aditya Birla Group (ABG) is what grabbed my attention in the beginning. Ultratech is not only the largest manufacturer of concrete in India but also India’s largest exporter of cement. In the process of exploring about the civil engineering related products of ABG, I learnt about its product portfolio and history behind its success. The Group’s heritage can be traced back over 150 years when it had established its first flagship company, Grasim that later became the first Indian business to set up international operations. The term 3 project on Financial Management on Grasim required our group to compare and understand the financial statements of various years to forecast and identify the gaps. This gave me an insight into the performance of the textile sector of ABG. Furthermore, the projects carried out as Community Initiatives and rural development by Aditya Birla Centre added value like providing solar lamps to children, transform lives of underprivileged, train women to become entrepreneurs etc. The Aditya Birla Logo highlights and promotes this story of their change and transformation across different sectors like telecom, cement, insulators, Viscose staple fibre, carbon black, aluminium rolling etc. They have brilliantly made their position by nurturing their biggest asset- people to ensure the passion for work and high ethical standards. As someone had rightly said, “Leadership is a choice not a position”, it is because of the leadership team that ABG has been able to secure its numero uno status in many businesses in alignment to its vision.