Why is Aditya Birla Group big in your life?
Aditya Birla Group (ABG) is a brand that most of us today know but don’t know about. Confused? Well, most of us must have heard these famous brand names : ‘Louis Philippe’, ‘Van Heusen’ , ‘Allen Solly’ , ‘Pantaloons’ and many more but how many of us knew the fact that all of it is owned by the Aditya Birla Group? Very few I suppose. Even I was surprised when I came to know that ‘Forever 21’, one of my favorite brands where I can shop anytime any season, is too owned my ABG.
This was just the fashion sector. Do you remember a famous product all our mothers have been using in their kitchens extensively to make sure our food remains hot and hygienic? That is none other than the ‘Aluminum foils’ which is a product of the Hindalco industries of ABG. The memories of us playing around those stacks of sacks of cement at numerous construction sites that is still fresh in our minds was also given to us by Ultratech Cement which is a company of ABG. Some of our favorite taglines and tunes like “What an Idea Sirjee”, was the ad campaign of Idea which is also owned by ABG.
These were just a few examples of how ABG has impacted not only mine but almost everyone’s life in some manner or the other. There is so much more it has done in other sectors too , be it textile , finance , telecom , fashion or welfare and development of the society, naming a few, ABG has left its footprints through its products , services and CSR initiatives everywhere it has stepped. So, how can something which so insignificantly impacts our life in such a significant manner not be big!
How you overcame challenges to achieve your ambitions in life so far.
I do not have any sad or shocking story or problem that I had to face in my life. I’m a common girl with a very common problem which I guess most of the girls face in India, that is being a part of the patriarchal society and moreover coming from a conservative family. Though these things have taken a turn in many places, there are still places where girls face this problem and I’m one of them.
I come from a small town .From being asked to come home by 7 pm to being reprimanded on the dresses I wore I had to take it all. Even after securing the highest marks in my boards I was never allowed to go out and pursue the field of my interest. I always had a keen interest in dancing but was never allowed to join dance classes because my father was reluctant about it. It’s not that my family didn’t care about my opinion or preferences but hardly was I ever able to voice my opinion over theirs, sometimes out of respect and sometimes out of fear. Isn’t that how most of us have been taught to behave?
Given these circumstances I became a victim of over thinking and over analyzing situations. My morale went down completely for getting an opportunity to pursue what I wanted to. But one thing I knew for sure was the immense love my parents had for me. All I needed to do was prove them, show them, that I’m capable of a lot more than they could see or maybe not see. So, I decided to try and bring a change at least in my family. I worked hard for my boards and passed out with flying colors. I was third in my school and they interviewed me for the local newspaper. I still remember the pride in my parents eyes when they saw my picture there. (My mother still has those clippings with her.) Seeing my potential and zeal to study, my father finally agreed to send me out to pursue the field of my interest. I wanted to them proud and worked hard for it. I completed my graduation with distinction but somewhere I guess I failed them and myself when I couldn’t score well for my CAT exams. I was overwhelmed. I hadn’t faced that kind of failure ever being an academically good student. I had to defer a year. That year taught me some of my greatest life lessons, on accepting failure, learning the value of time and not being over confident about anything. After all its rightly said, “Sometimes your failures teaches you more than your success.” Anyway, I had to accept that fact, sloth again for a year and I gave the exam again.The result? Well, I am a proud student of XIMB today, that speaks about it.
No matter how big or small the problems are, how we handle them is what matters. After all “Smooth Seas Don’t Make Good Sailors.” Life will always be a roller coaster ride, its important that what matters to us. I’m happy I took those decisions in my life which not only made me but my parents too proud of what I am today.
#ABGPL #ABGWOOME #XIMB
