I am not someone who shops a lot when it comes to clothes. But when I do, I take time checking and trying out different brands until I finalize on my choice. I never compromise on quality and comfort, and lately, to be precise from mid-2015, when I started earning myself, I became price conscious too.
I remember one day, I wanted a couple of casual shirts. I went to a shopping mall and started trying out different brands, and I bought Loius Philippe. Another day, I wanted an ethnic wear and again I went out shopping and ended up buying a Linen Club one. When I bought my first ever suit, it was of Peter England because I liked it the best and it was affordable. When it comes to formal wear, Van Heusen is my first choice.
Well, I did all these without realizing it was from the same family. Once when I stumbled upon the reality that all these brands were of Aditya Birla Group, I just checked my wardrobe and realized that 80% them belonged to one or other brands of ABG. That means, almost everyday, I wear some clothing from the ABG brands and it has become my identity now. Aditya Birla Group became an integral part of my life even without me realizing it. Even now, whenever I go out shopping, my first choice is always an ABG brand. The quality and comfort that ABG brands provide at such an affordable price is unmatched.