Those were the days, in the very early 21st Century, when the mobile phones started their foray into the Indian market. And it was the very first mobile phone in my home, that my father used to carry, which used to show 4 bars on the top left corner of the phone, with IDEA against those bars. Those were the first traces of Aditya Birla Group, being in my life and has always been an integral part till date. When there was still only 2G existing in India, back in 2009, Idea Cellular never ceased to attract customers all over the country and was the go-to mobile network for majority of the new customers.
It was in 2011, when started my Under Graduation from Chaitanya Bharathi Institute of Technology, the top most private college in the Telugu States, where I pursued Civil Engineering. Being a Civil Engineer, I had to go around many of the Construction Sites and get insights about what it does take for a basic building to be constructed. I absorbed many new things, moving around Hyderabad, one of them being about the UltraTech Cement, the biggest player in the Indian Cement Industry. I even had to use the same for my project works in the Under Graduation.
Aditya Birla Group hasn’t just been around me, but also ON me. My wardrobe does include clothing of only Peter England, be it shirts or Polos, as PE has always been my go-to store.
Needless to say, ABG has always been BIG in my life, and I always look forward to have ABG in, on and around my life.