“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself” – Peter Drucker.
Aditya Birla Group has not just provided a product or service but an experience to its customers. From services like Idea cellular to fashion brands like Van Hussen, Allen Solly, Louis Phillippe, let it be the first mobile phone I ever had when I was 15yrs old or my first business look at 23yrs Aditya Birla Group had a presence in my life at every step. Dressing well is a form of good manners. While Pantaloons helped me look well, Allen Solly and Van Hussen have helped me stay professional. While the Hindustan Times provides me valuable information on the world happenings, the financial assistance of Aditya Birla Finance group helps my father plan his earnings. The shopping sprees at Big bazaar with my mother were the best weekend memories of my childhood. It was not until the setup of Hindalco aluminium facility by late GD Birla did the vision for an Industrial India start. Aditya Birla group believes in co-creating value for business and society they operate in. These values are seen in their CSR activities of Ultratech cement touching lives of more than 1.5 million people around its factories across India. The Aditya Birla group motto to make a difference through welfare driven activities has improved the living standards of many. It is fascinating to known that the product line up of the company has ventured into every sector and is serving customers all over the world.
