Aditya Birla Group, being one of the largest Indian
multinational
conglomerates, cater to the needs of a vast and diverse strata of the society. The group has interests in metals, cement (largest in India), branded apparel, chemicals, fertilizers, insulators, financial services, telecom, BPO and IT services.
It has contributed much in my life; to start with fashion, it changed my approach towards clothing and styling. I never thought I would ever be so selective with my apparel choices. I usually was a buyer, who used to switch to different brands and tried out different things. But, once I went to a Louis Philippe, store and that was it. I loved the shopping experience; customer service was extremely good. From fabric quality to the feel of the texture, it was really impressive. I soon made up my mind that the brand is what I should stick to. I then got to know that the brand is under Aditya Birla Group, I explored more and then collected a few more brands like Allen Solly, Van Heusen, Peter England, to my wardrobe. With the group’s commitment towards the quality and customer service and experience, a customer like me was bound to stick for life.
It operates a multi brand fashion retail chain Pantaloons which it acquired from the Future Group. Also the group acquired exclusive online and offline rights to American fast fashion retailer Forever 21 in India. I can proudly say I associate myself to such a big brand and am surely a loyal customer.