Aditya Birla Group, a multinational Indian conglomerate, has touched millions of lives. Laying their foundation in cotton trading operations, this brand name has spread across over 35 countries and their products ranging from textiles, cement, telecommunication sectors to many other sectors. They as a brand are diversified in their product range and they stay true to their tagline “Taking India to the world”.
They have been active in their Corporate Social Responsibility activities in and around the world. Through illuminating the lives of school children, setting template for corporate-supported sustainability, empowering women to become entrepreneurs through providing trainings, Aditya Birla World School, Scholarships and many such initiatives, Aditya Birla Group has been able to give back to the society. They as a brand have been responsible in working for the society.
Since, childhood unknowingly or knowingly, Aditya Birla has been a part of my life through various sectors. As a brand, they have been I have been a true customer and a consumer to their services/brands such as Vodafone, Pantaloons, Forever 21 and so on. The services they provide are top-notch to say the least as there have always been catering to the needs of each and every facet of an individual’s life. Given that the kind of work they do as a group of companies, makes a consumer stay true to their brand. Through the smallest of services to the biggest of all, this brand has been there in my life making my life better as an individual and also for the country as a whole.