"It's not what you gather but what you scatter tells you about your image". -Helen Walton
There are so many organizations whose services are so deeply rooted in our life that you have almost grown up with their brand. Different product names certainly give you no clue about their confederation, and reality always puts you in awe that how can an organization be so big that you need a whole day to count their products and services. Aditya Birla Group is one of such conglomerate that has provided its services to every Indian, or for that matter, many people around the world in one or the other way.
I didn't know the mammoth behind the products back then when I was imitating advertisements with my siblings "Ultra Tech Cement: The Engineers' Choice", neither did I know when I was mimicking "Ek idea Jo badal de aapki dunia" or buying formals from Allen Solly. In fact when IDEA did change my world by connecting me to the world with its network! Freshwraps were the only "silver foil" for us when we packed the school lunch in it, but today looking back I realize how ABG helped in keeping the food fresh for me!
Allen Solly has created a very special place in my wardrobe. Clothes fit so amazingly that it almost feels like a hug. I bought my first shirt when I was about to join corporate around 4 years back and Allen Solly hasn't disappointed me since then, be it Van Heusen or Forever 21 my wardrobe has seen them all and held them all. In one way or the other, directly or indirectly ABG has left its mark in everyone's life like mine. Maybe, of course, mine just being more brand-driven.